a book by alex fuller and gabe usadel
“the sameness,” as originally named by lois lowry, suggests a social balance through the rules of order and structure. all of life's pain and spontaneity disappear through a rigid architecture of overwhelming conformity.
our version of “the sameness” suggests a similar new world order using modernist art and design fundamentals (following in the footsteps of such legendary influences as the bauhaus and de stijl), but rather than striving to eradicate imperfections we seek to celebrate variety and interpretation through common elements of line and color.
inspired by the design theories and practices of piet mondrian, el lissitzky, theo van doesburg and mark rothko our goal is to continue exploring the range and depth of creative expression through the intersection of art and science.
Finished Press Sheet, May 5, 2010:
Books arrive! May 17, 2010:
Dave Jordano shoots the book! May 18, 2010:
Retouched and ready, May 19, 2010:
5x7 inches
2 color offset
32 pages
Perfect bound
Neenah Classic Crest 100lb natural cover
Neenah Classic Crest 80lb natural text
Edition of 250, hand-numbered
our other book